We’ve spent years experimenting with what a vinyl record can look like. From unusual colour combinations and splatters to animated zoetropes, we’ve never been particularly interested in sticking to the usual formats. In June 2024, we took things a step further with the launch of Bad World, a sister brand dedicated to some of our more ambitious ideas.
Our first release was a liquid-filled edition of The 1975’s Being Funny in a Foreign Language, followed by a ‘bathwater’-filled edition of the Saltburn soundtrack. Unsurprisingly, the latter went viral, attracting plenty of attention and raising a fair few eyebrows.
Since then, we’ve continued pushing the boundaries of what a record can be, experimenting with new formats, materials and ideas. From Charli XCX’s Brat remix album to Sabrina Carpenter’s Espresso, we’ve had plenty of fun finding new ways to bring music to life on vinyl.
Bad World works a little differently from Blood Records, too. Rather than producing a fixed number of copies, releases are sold through The Vault, a series of time-limited pre-order windows. Once a Vault closes, we manufacture the records based on the orders received. It gives fans a chance to secure a copy during the ordering window, while giving us more freedom to experiment with formats that aren’t quite so straightforward to produce.
The two brands now sit alongside one another, each with its own approach. Blood Records continues to focus on limited-edition pressings and exclusive releases, while Bad World gives us a home for some of the more unconventional things we want to make.
There’s still plenty more we want to try, and we’re looking forward to seeing where we can take things next.
Good Music, Bad World.
We’ve spent years experimenting with what a vinyl record can look like. From unusual colour combinations and splatters to animated zoetropes, we’ve never been particularly interested in sticking to the usual formats. In June 2024, we took things a step further with the launch of Bad World, a sister brand dedicated to some of our more ambitious ideas.
Our first release was a liquid-filled edition of The 1975’s Being Funny in a Foreign Language, followed by a ‘bathwater’-filled edition of the Saltburn soundtrack. Unsurprisingly, the latter went viral, attracting plenty of attention and raising a fair few eyebrows.
Since then, we’ve continued pushing the boundaries of what a record can be, experimenting with new formats, materials and ideas. From Charli XCX’s Brat remix album to Sabrina Carpenter’s Espresso, we’ve had plenty of fun finding new ways to bring music to life on vinyl.
Bad World works a little differently from Blood Records, too. Rather than producing a fixed number of copies, releases are sold through The Vault, a series of time-limited pre-order windows. Once a Vault closes, we manufacture the records based on the orders received. It gives fans a chance to secure a copy during the ordering window, while giving us more freedom to experiment with formats that aren’t quite so straightforward to produce.
The two brands now sit alongside one another, each with its own approach. Blood Records continues to focus on limited-edition pressings and exclusive releases, while Bad World gives us a home for some of the more unconventional things we want to make.
There’s still plenty more we want to try, and we’re looking forward to seeing where we can take things next.
Good Music, Bad World.